Hey there! If you're here then you probably know my name is Bob Hensley. I'm an experienced full-stack developer, digital marketer, and systems administrator. An odd collection of skills I've developed over the past fifteen or more years.
Over the years I've developed a passion for database systems and the theory that goes into efficiently storing, retrieving, and manipulating data. I love to write code. And I am constantly and consistently working on learning new things.
Data-driven Search Engine Marketing (SEM) / Pay-Per-Click Advertising (PPC), Search Engine Optimization (SEO), and Social Media Marketing.
Led the store through record-setting profitability. Oversaw all aspects of the sales department, including forecasting/setting goals, hiring and training of personnel, sales management, vendor relations, etc. Managed the company's marketing and advertising. Filled in as General Manager in lieu of ownership when necessary, including actively being involved in fixed operations. Store was sold at the height of its profitability (and thus value)- I elected to not stay on under the new owners.
As the Marketing & Web Service Specialist, I work with clients and R.C. Brayshaw as a whole on a wide variety of marketing and web development needs and projects. I am responsible for developing, implementing and managing websites; writing code as necessary to accomplish client and business needs; ensuring web content remains fresh; and engaging with clients, both new and existing, to further discuss website needs. I also ensure utilization of good, and current, Search Engine Optimization (SEO) practices and consult with clients regarding SEO. Create and maintain competitive and efficient Search Engine Marketing (SEM) campaigns; especially AdWords. Create and maintain engaging and effective social media campaigns, including Facebook and Instagram.
As the Director of Marketing & Operations I was solely responsible for all marketing, advertising, IT, and operational needs of an automotive dealership group consisting of five different dealerships across two states. Day-to-day I was responsible for ensuring all facets of the organization's online presence, marketing, advertising, IT, and sales-readiness needs were met effectively, efficiently, and in a manner that complimented the organization's evolving business needs. I wore many hats in this position, ranging from webmaster and web developer, to social media strategist, SEO/SEM expert, analytics monster, graphic designer, and even Sales Manager..
As the Director of Business Development I oversaw the Business Development Center (call center) for an automotive dealership group consisting of five different dealerships. As a unified, centralized Business Development Center (BDC), I worked through numerous challenges and obstacles to ensure the department grew 20-30% every month, year-over-year, and met evolving requirements of five distinct sales departments.
As the first Digital Marketing Manager for the company, I developed and grew a position responsible for all facets of the group's digital presence. Overcame obstacles and implemented processes for all digital marketing efforts for an automotive group consisting of five different dealerships. Developed and followed through numerous advertising campaigns at the same time, for the different dealerships.
Sought out and developed new business for myself and PC Connection. Built and maintained solid relationships with clientele. Demonstrated honesty and trust by providing excellent availability and transparency with clients. Aided in the design and procurement of IT solutions of various scale. Proactively brought ideas to the table. Maintained strong vendor relationships and leveraged to client's advantage whenever necessary.
Efficiently and, in a detailed manner, took engaging and descriptive photographs of all vehicles on the lot. Wrote content for every vehicle, for the website and third-party inventory listings. Filmed vehicle walkarounds and special offers for website and social media. Managed IT needs of the campus (three dealerships), including desktop, data center, and telephone support, and ordering of equipment.
New London Hospital had been running a non-responsive, minimal website for a number of years before comissioning R.C. Brayshaw. We developed a custom look and feel, persuant to NLH's branding, and delivered a fully-responsive website, packed with useful features important to the hospital. A complete physician directory and robust events system were paramount to NLH. The events system supports RSVPing, the purchasing of tickets, and even setting up custom levels of purchasing (think golf tournaments- buying a team package vs. individual tickets). NLH also requires a comprehensive eCommerce platform to handle online donations and monthly giving.
Alliance Group, also known as Alliance Mechanical, commissioned R.C. Brayshaw for the creation of a brand-new website. Based on WordPress, myself and the designer worked up a fully-responsive layout and attractive landing pages per Alliance's business needs. Careers and team-based message is particularly important to the leadership at Alliance, so special attention was paid in setting up these pages, with engaging functionality to deliver the best message first.
Arvigo Therapy is a very complex website, serving not only e-commerce functionality, but also being a full-featured practitioner portal and course system. This website supports robust user groups and membership levels, automated subscriptions, the ability for teachers to submit courses for approval to the Arvigo Institute, and ultimately, the display and registration of courses worldwide. Every practitioner and teacher with Arvigo has a self-customizable profile, and serves as a platform for them to advertise their services to the community.
The New England Faculty Development Consortium contacted R.C. Brayshaw looking for a refresh of their branding and a new website. Their previous website was very static, and very aged. It was no longer meeting their needs, and it was time to bring them up to speed.
A rather simple website, Lebanon Ballet School (LBS) asked R.C. Brayshaw to create a new WordPress-based website with a modern layout. Unique for this website is how the classes integrate with an in-house application used by LBS. The pages had to be structured in such a way that their proprietary software could push course data in a way that cleanly displayed to the consumer.
Simple at first glance, Tony Mure's website sports a fully-integrated and comprehensive scheduling system for use with the athletes that train with him. This was a unique challenge, as Tony's schedule is incredibly sporadic throughout the year, and needed to work in spite of that!
Nation's Truck is a division of Fairfield's Cadillac, Buick, GMC, Inc. Fairfield's requested a simple website be built, in little time, that would allow them to upload and advertise their various rollbacks and wreckers.
Written back in 2010, when I was primarily focused on the LAMP stack. Written in PHP, backed by MySQL using PDO as an abstraction layer, and adhereing to basic OOP principles, SAUSS is a simple proof-of-concept for a URL shortening service that could be ported and used by others. The only updating I've performed on this over the years was making it operable once again, due to significant versions coming and going both with PHP, but also Smarty (the templating engine utilized).
The source code to this application can be found on Github at:https://github.com/bhensley/sauss.