Bob Hensley

Keene, NH · (603) 852-8281 · [email protected]

Hey there! I'm an experienced full-stack developer, digital marketer, and systems administrator. An odd collection of skills that has developed due to my role as Director of Marketing & IT for the Fairfield's Auto Group.

Over the years I've developed a passion for database systems and the theory that goes into efficiently storing, retrieving, and manipulating data. I love to write code. And I am constantly and consistently working on learning new things.

Experience

Director of Marketing and IT

Fairfield's Auto Group

As the Director of Marketing & IT, I am solely responsible for all marketing, advertising, and IT needs of an automotive dealership group consisting of five different dealerships across two states. Day-to-day I am responsible for ensuring all facets of the organization's online presence, marketing, advertising, and IT needs are met effectively, efficiently, and in a manner that compliments the organization's evolving business needs. I wear many hats in this position, ranging from webmaster and web developer, to social media strategist, SEO/SEM expert, analytics monster, and graphic designer.

May 2017 - Present

Director of Business Development

Fairfield's Auto Group

As the Director of Business Development I oversaw the Business Development Center (call center) for an automotive dealership group consisting of five different dealerships. As a unified, centralized Business Development Center (BDC), I worked through numerous challenges and obstacles to ensure the department grew 20-30% every month, year-over-year, and met evolving requirements of five distinct sales departments.

January 2016 - April 2017

Digital Marketing Manager

Fairfield's Auto Group

As the first Digital Marketing Manager for the company, I developed and grew a position responsible for all facets of the group's digital presence. Overcame obstacles and implemented processes for all digital marketing efforts for an automotive group consisting of five different dealerships. Developed and followed through numerous advertising campaigns at the same time, for the different dealerships.

May 2014 - December 2016

Account Manager

PC Connection

Sought out and developed new business for myself and PC Connection. Built and maintained solid relationships with clientele. Demonstrated honesty and trust by providing excellent availability and transparency with clients. Aided in the design and procurement of IT solutions of various scale. Proactively brought ideas to the table. Maintained strong vendor relationships and leveraged to client's advantage whenever necessary.

February 2013 - February 2014

Multimedia & IT Specialist

Fairfield's Auto Group (Keene Campus)

Efficiently and, in a detailed manner, took engaging and descriptive photographs of all vehicles on the lot. Wrote content for every vehicle, for the website and third-party inventory listings. Filmed vehicle walkarounds and special offers for website and social media. Managed IT needs of the campus (three dealerships), including desktop, data center, and telephone support, and ordering of equipment.

July 2012 - February 2013

Skills

Programming Languages & Tools
Marketing Platforms
  • CDK
  • Dealer.com
  • Google
  • Facebook
  • YouTube
  • MailChimp
Marketing Practices
  • Search Engine Optimization
  • Search Advertising
  • Display Advertising
  • Email Campaigns
  • Ringless Voicemail Campaigns
Multimedia Applications
  • Adobe Photoshop
  • Adobe Illustrator
  • Sony Vegas Pro
Source Control Platforms
  • Git
  • SVN

Certifications

  • Google Analytics
  • Google AdWords: Foundations
  • Google AdWords: Search Advertising
  • General Motors Digital Marketing Manager

Projects

Nation's Truck is a division of Fairfield's Cadillac, Buick, GMC, Inc. Fairfield's requested a simple website be built, in little time, that would allow them to upload and advertise their various rollbacks and wreckers.

Proof-of-concept more than anything- HF Scam Database was written to eventually become a tutorial series for the Hack Forums community. The application is written as a SPA (Single Page Application) on the MEAN stack (MongoDB, Express, Angular, and Node.js).